He
said the TV commercial was a professional collaboration by the best
music producers in the country with a good measure of support from the
Creative Unit of Globacom and an external production
house.
Making
a presentation at the occasion, Globacom’s Head of Copy, Ugo Nwachukwu
said the challenge while developing the TV commercial was how to bring
the colossal talents of the new Glo ambassadors
who are youth icons with multifarious musical endowments into one
unbeatably harmonious ensemble. More photos after the cut
“This
was achieved by principally making an awesome music video that
showcases the ambassadors in their full performance glory as they
embarked on the journey to greener pastures and to
a better life“, he said.
Speaking
about their experience during the shoot of the commercial, the Glo
ambassadors said it was memorable as they had a wonderful experience at
the shoot locations.
“It
was a really wonderful experience and a fascinating welcome for us into
the Glo family. We look forward to working with Glo on future projects
as the commercial will further project
us into the limelight”, new Glo ambassador Omawumi said.
Speaking
about the commercial, Glo ambassador, MI also said it was very exciting
adding, “What is most impressive is the level of artistry demonstrated
by all the artistes in the video.
We sang our hearts out and this is bound to resonate with the youths”.
For
Glo ambassador, Waje, the passion demonstrated during the shoot came
out in the final cut of the commercial. “There was a lot of passion on
set, even the extras were amazing. The Glo
team also made it such a wonderful experience as they took care of our
every need”, she said.
Globacom
is renowned for its wave making, entertaining commercials right from
the inimitable Glo “Ball” commercial aired at launch ten years ago and
the recent “Unlimited” new strap-line
commercial featuring youth icons, P-Square.
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